Thomson Reuters Chicago Activation 2026 – Live Garment Printing

What we did?

Digital Events partnered with Thomson Reuters and brought scalable customization to Chicago.

At McCormick Place, attendees personalized tote bags with live garment printing across a three-day activation. Featuring pre-set designs alongside custom text options, the experience balanced creativity with efficiency—giving guests the flexibility to make each piece their own without slowing production.

By combining structured design options with real-time personalization, the activation delivered a high-throughput experience that still felt tailored to each attendee.