Thomson Reuters SAPinsider Conference 2026 – Live Laser Engraving

What we did?

Digital Events partnered with Thomson Reuters at the SAPinsider Conference in Las Vegas, bringing a high-impact personalization experience to the show floor.

Attendees customized bright orange luggage tags with on-site laser engraving, adding names and personal details to create a practical, travel-ready keepsake. With 600 tags engraved across three days, the activation delivered a steady flow of engagement while reinforcing brand visibility in a meaningful way.