Timberland DSW Union Square Activation 2025 – Live Laser Engraving & Sneaker Customization

What we did?

Digital Events partnered with Timberland for an in-store footwear customization activation at DSW Union Square in New York City. Hosted over two days, the event invited shoppers to personalize newly purchased Timberland footwear within a dedicated retail activation space.

Digital Events delivered live laser engraving on Timberland footwear, complemented by customizable laces and charms. With up to 100 pairs customized during the event, the activation created a hands-on, design-forward experience that blended craftsmanship and self-expression enhancing the in-store shopping journey while reinforcing Timberland’s heritage of personalization and durability.