Timberland Urban Outfitters Holiday Dinner Series 2025 – Live Sneaker Customization

What we did?

Digital Events partnered with Timberland and Urban Outfitters for a series of exclusive holiday dinner activations, hosted in New York City on October 21, Los Angeles on October 23, and Las Vegas on October 24, 2025. Each event brought together a select group of influencers and brand partners for an elevated evening celebrating creativity, community, and craftsmanship. Guests participated in a live footwear customization experience, where vinyl print graphics were applied to Timberland shoes—allowing each attendee to create a one-of-a-kind pair that reflected their personal style.

Across all three cities, 300 pairs of Timberland footwear were customized, making the activation a standout highlight of the holiday campaign. Each event setup reflected the modern, urban aesthetic of both Timberland and Urban Outfitters, offering a hands-on, high-touch experience that blended artistry, brand storytelling, and authenticity—further solidifying Timberland’s connection to culture and creative self-expression.