Upstart NADA Show 2025 – Live Laser Engraving

What we did

We were proud to partner with Upstart at NADA (National Automobile Dealers Association), an annual trade show and the auto industry’s premier marketplace, where over 500 companies showcase thousands of products, solutions, and services.

At this high-energy event, our Digital Events team helped Upstart stand out with a premium personalization experience. With 200 Apple AirTags, 50 Tile Trackers, and 750 leather luggage tags on-site, attendees enjoyed custom laser engraving designed to elevate their event swag and leave a lasting impression.

Tailored for the modern professional, each engraved item was a thoughtful reminder of the innovation, connection, and energy that define NADA.