Vans Foot Locker Store Opening, Paris – Live Embroidery & Sneaker Customization

What We Did

Vans Shoes sponsored the opening of Footlockers flag ship store in Paris France in the heart of the Champs-Élysées for 8 days.  Customers who purchased Vans Shoes received complimentary embroidery on their shoes limited only by their creativity. This activation generated a substantial increase in traffic and sales of Vans Shoes.