VISA Barcelona Activation 2025 – Live Embroidery

What we did?

Digital Events partnered with Imagination for a custom patch activation on June 17–18, 2025, at the Hotel Arts in Barcelona.

Guests personalized branded tote bags using a curated selection of pre-designed patches, applied live on-site with three heat presses and supported by two brand ambassadors. Over the two-day activation, 900 units were customized, creating a high-touch, fashion-forward experience that merged functionality with creative flair.

A vibrant and memorable engagement, delivered in style by Digital Events and Imagination.