Headed to a trade show? Giveaways are essential for your booth!

A great-looking booth with clear branding is essential. So is a well-trained staff. Forbes’ article “12 Commandments of Incredibly Successful Trade Shows” tells us to “be audacious and memorable but smart and relevant.” One way to reach your targets: Give cool swag away that matters and pulls well.

At Digital Events, we already know that promotional products or giveaways are the most welcomed form of advertising by all generations and considered most effective in providing a rationale to respond.

But not just any cool swag will do. The Forbes piece continues, “Make people sit through a 20-minute presentation to get a $55 sweatshirt or a cool drone that flies from your smart phone. Why? You must educate Interest into Need, and only people with Need buy from you. Interest is the counterfeit of Need. Interest without Need wastes more time of your salespeople than anything else. Interesting and compelling bait on the hook catches a lot more customers.”

Here are some things to think about as you plan for the show:

Here are some things to think about as you plan for the show:

Why are giveaways a good idea?

  • They engage. People are curious and trade show attendees are there to uncover new business opportunities. What can you do at your booth that will draw them in?
  • They entice. People love free stuff. Make sure what you offer is targeted and relevant so you’re not just driving masses of freebie hunters to your booth for yet another key chain or stress spinner.
  • They showcase your brand. Especially when the item you offer is something that your prospects will keep and use, that showcase is very powerful—81% keep promotional products for more than a year.

What are best practices for trade show giveaways?

  • They are targeted to your audience. What does your audience want? Do your research. Don’t just randomly pick an item because it worked for another company or it’s the hot item of the moment but doesn’t necessarily relate to your company. You want people who take your item to use it and think of your company when they use it.
  • They are interactive. Games and interactive experiences help break the ice and give you something to talk about without high-pressure selling. Have fun!
  • They are relevant to your brand. Giving away beach toys just because it’s summer won’t necessarily move the needle or make people remember a company that makes cleaning products, unless those products are possibly to clean pools.
  • Take a personal approach. You may want to consider the famous quote from Dale Carnegie, self-improvement guru and author of How to Win Friends and Influence People:

“Remember that a person’s name is, to that person, the sweetest and most important sound in any language.”

Wearables, bags and writing instruments are always popular promotional items but when personalized, take engagement to whole new level. When you personalize on site as Digital Events does, you have an additional opportunity get to know your prospects better. And the personalization ensures they keep and use your item.

  • Track your giveaways.
    Make sure you collect contact info of the people you’re offering your giveaways to so you can follow up with them after the show.
  • Monitor your social media and website.
    If your swag is working for you, you should see your social media likes and website traffic increase.

Ready to take action? Give us a call or drop us a line at Digital Events so we can discuss ways to make your trade show presence more successful than ever. We’d love to tell you what we’ve done for Fortune 500 clients like Nike, Mercedes-Benz, Target, Microsoft and more.