Multi-City Tours & Brand Activations

When planning a multi-city tour activation or simultaneous activations in multiple cities, turn to Digital Events as a single vendor to ensure consistency , reliability and professionalism at every activation. Single sourcing will also give you peace of mind and eliminate the need to micro-manage multiple vendors.

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Planning a Multi-City Giveaway

Here are the 3 most important steps to take when planning a giveaway for your activations. Remember that you have stiff competition competing for your potential customers’ attention at your activation. Other activations and the main headliner all want consumers to notice them. Typical premiums or SWAG have little or no value. If you want to generate substantial traffic to your activation, strengthen your brand and provide a ROI, then follow these 3 proven steps:

Provide a giveaway that is relevant to either your company or the event itself.

Personalizing the giveaway will create added emotional value and reinforce long term memories of the event.

Make the process an experiential experience so every time they see or use the giveaway your customer will have a positive memory associated with your brand.

Personalized giveaways that are promoted as an interactive experiential experience are the ideal giveaway for festivals, concerts and other activations.

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Selecting the right giveaway doesn’t always require a significant budget. In fact, sometimes simple  and cost-effective items can have a lasting impact on attendees. A personalized luggage tag, for  example, can be an excellent giveaway choice. By attaching it to a piece of luggage and personalizing it with the attendee’s information, it becomes a practical and memorable item that can potentially last for years or even decades. 

The key factor is personalization. When a giveaway is personalized with the attendee’s information,  it adds a sense of ownership and value to the item. It becomes more than just a generic promotional item; it becomes something unique and relevant to the recipient. This personal touch increases  the likelihood that the giveaway will be kept and used for an extended period. 

On the other hand, giveaways that lack personalization or are not tailored to the individual attendee often lose their appeal quickly. Without that personalized connection, these items may be  discarded within hours or days, resulting in a missed opportunity to leave a lasting impression.


Personalization has a powerful impact on the effectiveness and longevity of a giveaway. 

The sweetest and most important sound in any language is a person’s name, and when you use it on a giveaway, it creates a strong emotional connection. 

When a giveaway is personalized with an attendee’s name, it becomes more meaningful and memorable to them. It shows that you have taken the time and effort to recognize them as an individual. This personal touch not only makes the giveaway more special but also enhances the overall experience of receiving it. 

The impact of personalization goes beyond the moment of receiving the giveaway. Attendees are  more likely to retain and cherish personalized items because they hold a personal significance. The  giveaway becomes a keepsake, reminding them of their interaction with your brand and the positive experience they had at your booth. This, in turn, can lead to increased brand recall and loyalty. 

Furthermore, personalized giveaways have a higher chance of generating more traffic to your  booth. Attendees are attracted to personalized items as they offer a unique and individualized experience. They are more likely to engage with your booth to receive a personalized giveaway, leading to increased foot traffic and interaction with your brand.


The following Experiences are available with DE’s Services


Pick one or more: 

  • Web Based Form 
  • QR CODE 
  • Track-iT! 


Pick one or more: 

  • Watch-iT! 
  • Share-iT! 
  • Track-iT Kiosk 
  • FlipBoard 
  • Care Videos 
  • Video Wall 
  • Secondary Activation 
  • Merchandising Hang Tags 
  • Decor


Track activity in real-time using our analytics dashboard. Run virtually unlimited reports filtered and sorted by dates, times, SKUs, popular items and more. Our goal is to provide all the data to supplement marketing reports and overall KPIs.