Personalized giveaways generate more traffic to your booth than any other giveaway. We transform typical swag into personalized keepsakes that are retained longer, cherished and promote your brand long after the event.
Trade Show Giveaways
When planning a giveaway for attendees to your booth, there are three crucial steps that can help make it resonate with your customers and significantly increase booth traffic. These steps are:
Choose a giveaway item that is relevant to your target audience and aligns with your brand message. The giveaway should be something that your customers will find useful, valuable, or enjoyable. By offering a relevant giveaway, you ensure that it captures the attention and interest of your target customers, increasing the chances of them engaging with your booth.
Personalize the Giveaway:
Adding a personal touch to the giveaway creates an emotional connection with the recipient. Consider offering options for customization or personalization, such as adding their name or initials, selecting preferred colors or designs, or incorporating their interests or preferences. This personalized touch enhances the perceived value of the giveaway and makes it more memorable for the customer.
Create an Experiential Experience:
Make the process of receiving the giveaway an interactive and memorable experience that allows attendees to actively engage with your brand. This creates a positive and lasting memory associated with your brand every time the customer sees or uses the give away item.
Selecting the right giveaway doesn’t always require a significant budget. In fact, sometimes simple and cost-effective items can have a lasting impact on attendees. A personalized luggage tag, for example, can be an excellent giveaway choice. By attaching it to a piece of luggage and personalizing it with the attendee’s information, it becomes a practical and memorable item that can potentially last for years or even decades.
The key factor is personalization. When a giveaway is personalized with the attendee’s information, it adds a sense of ownership and value to the item. It becomes more than just a generic promotional item; it becomes something unique and relevant to the recipient. This personal touch increases the likelihood that the giveaway will be kept and used for an extended period.
On the other hand, giveaways that lack personalization or are not tailored to the individual attendee often lose their appeal quickly. Without that personalized connection, these items may be discarded within hours or days, resulting in a missed opportunity to leave a lasting impression.
Personalization has a powerful impact on the effectiveness and longevity of a giveaway. The sweetest and most important sound in any language is a person’s name, and when you use it on a giveaway, it creates a strong emotional connection.
When a giveaway is personalized with an attendee’s name, it becomes more meaningful and memorable to them. It shows that you have taken the time and effort to recognize them as an individual. This personal touch not only makes the giveaway more special but also enhances the overall experience of receiving it.
The impact of personalization goes beyond the moment of receiving the giveaway. Attendees are more likely to retain and cherish personalized items because they hold a personal significance. The giveaway becomes a keepsake, reminding them of their interaction with your brand and the positive experience they had at your booth. This, in turn, can lead to increased brand recall and loyalty.
Furthermore, personalized giveaways have a higher chance of generating more traffic to your booth. Attendees are attracted to personalized items as they offer a unique and individualized experience. They are more likely to engage with your booth to receive a personalized giveaway, leading to increased foot traffic and interaction with your brand.
*STANDARD EXPERIENCE (INCLUDED)
Pick one or more:
- Web Based Form
- QR CODE
*UPGRADE EXPERIENCE (OPTIONAL)
Pick one or more:
- Track-iT Kiosk
- Care Videos
- Video Wall
- Secondary Activation
- Merchandising Hang Tags
Track activity in real-time using our analytics dashboard. Run virtually unlimited reports filtered and sorted by dates, times, SKUs, popular items and more. Our goal is to provide all the data to supplement marketing reports and overall KPIs.