Retail is Changing, Engage Your Customers
Digital Events (DE) understands the power of in-store personalization and customization experiences in driving sales and enhancing the overall customer journey. In today’s consumer landscape, offering personalized experiences has become a sought-after activity that adds value to a customer’s purchase.
By partnering with Digital Events, you can provide your customers with the opportunity to personalize and customize their purchased items, creating a unique and memorable engagement with your brand. The act of personalizing and customizing their item in-store adds an extra layer of emotional connection and resonance, making the experience as significant as the garment or product itself.
By leveraging DE’s expertise in in-store personalization, you can tap into this consumer preference and create a more compelling brand experience that resonates with your customers. DE’s in-store personalization experiences go beyond a transactional interaction. They foster a premium brand experience by allowing customers to actively participate in the creation of their purchase, enabling them to express their individuality and preferences. This level of engagement not only increases the likelihood of a purchase but also cultivates customer loyalty and advocacy.
In-Store Events and Long Term Installations
Customization offers a unique and interactive experience to engage your customers and strengthen your brand. Digital Events “DE” can tailor a personalization experience ranging from a one-day, one-store activation to a multi-day, multi-city long term installation. DE’s range of personalization services includes laser engraving, embroidery stitching, garment printing and product printing.
DE’s Live Designer revolutionizes the customization experience for your customers. With its user-friendly interface, customers can unleash their creativity by personalizing their purchases. From custom text, fonts, and icons to emojis, pre-set designs, and even adding personal photos from their mobile phones, Live Designer empowers customers to transform their purchases into creative and unique expressions of their individuality. In just minutes, their personalized items become a true reflection of their unique personality.
We’ve worked with many of the largest brands in the world
We Are Experts at Personalizing Shoes, Clothing & Accessories
From head to toe, if you wear it, we can personalize it. We have made it easier than ever to personalize your wardrobe. Whether you buy in-store or online, our Live Designer makes it easy for you to personalize and customize your purchase. Not feeling creative? Get help from a friend simply by texting a link and socially share the experience of designing your purchase.
Our 4 Step Process
Based on over a decade of experience with leading global brands, we have created a proven 4 step process to successfully execute in-store experiences.
1 / Pre-Launch
Creation of execution and decor plan.
2 / Engagement
Customers submit orders for personalized product on our Live Designer.
3 / Production
Live on-site personalization of the product while customer waits.
4 / Pick-Up
Text message notification to customer when order is ready for contactless pickup.
LA, NY – 6 Stores
What We Did
With so much competition in the sportswear industry, Adidas was looking to raise the bar in consumer experience by providing an assortment of personalization options on Adidas apparel and footwear. After several in-store activations over the years, Adidas partnered with Digital Events November, 2019 to provide on-site personalization 7 days a week in 6 stores throughout NYC and LA for a full year. This service was offered in all the stores from open to close every day with multiple personalization methods so a customer could buy any Adidas item and have it personalized live on the spot (everything from shoes to shirts, sweatshirts and bags).
How It Helped
Increased sales in both footwear and apparel by offering complimentary personalization to all customers. Adidas additionally collaborated with several local artists and brands for ‘artist weekends’ so the brands’ followers could purchase Adidas gear and get it personalized with the local artists branding.
Track activity in real-time using our analytics dashboard. Run virtually unlimited reports filtered and sorted by dates, times, SKUs, popular items and more. Our goal is to provide all the data to supplement marketing reports and overall KPIs.
Our staff is trained to make a difference and trained in 4 unique disciplines: Technician, Artisan, Brand Ambassador and Social Engager.
As a Technician they are trained to operate all of our equipment
As an Artisan they have creative skills to support the consumer in creating a unique one-of-kind item
As a Brand Ambassador they provide support with the consumer’s purchase and customization experience
As a Social Engager they are trained to engage and create a personal connection with the consumer
QR CODE CONTACTLESS ENGAGEMENT
Individual unique QR codes assigned to each item makes it very easy for customers to personalize merchandise directly from their phone by simply scanning the QR code. A blank version of the item is displayed and using our Live Designer customers can add graphics, text, change fonts and even upload photos to personalize the item.
Contactless customization. Utilizing our 22″ touch-screen monitors placed anywhere at the venue or store, customers are able to fully customize the item without close interaction with a team member. Customers can select from pre-set designs, add icons, add text, drag and drop, pinch and zoom, choose fonts and change colors – all displayed in real-time before submission.
SPEED AND QUALITY
All of our personalization services are carefully engineered to deliver industrial speeds while at the same time producing the quality dictated by the brand.