IN-STORE
Personalization Experiences
STORE EVENTS
Retail is Changing, Engage Your Customers
Drive sales in-store by engaging your customers with Digital Events “DE” in-store personalization and customization experiences. In-Store personalization has become a sought after activity to enhance a consumer’s purchase. The actual experience of personalizing and customizing a consumer’s purchased item will resonate with your customer as much as the garment itself. Partner with Digital Events to create one-of-a-kind engagements with your brand and foster a more premium brand experience.
80% of consumers are more likely to make a purchase when brands offer personalized experiences (McKinsey & Company).
In-Store Events and Long Term Installations
Customization offers a unique and interactive experience to engage your customers and strengthen your brand. Digital Events “DE” can tailor a personalization experience ranging from a one-day, one-store activation to a multi-day, multi-city long term installation. DE’s range of personalization services includes laser engraving, embroidery stitching, garment printing and product printing.
Permanent Installation: Stimulate sales and create a unique experience 365 days a year by providing your customers with the option to personalize their purchase. Digital Event’s Proprietary Personalization Kiosk is easy for any of your store’s employees to personalize a customer’s purchase.
Live Designer – Social Distancing Personalization
Contactless customization. DE’s Live Designer utilizes 22″ touch-screen monitors to engage your customers to get creative and design an item even before purchase. Our Live Designer interface can be placed anywhere in the store, are very intuitive and customers can participate in the experience without close interaction with a team member. Select custom text, fonts, icons, emojis, pre-set designs and even add in photos from your mobile phone – all displayed in real-time before submission. An off-the-rack shirt can be transformed into a creative artistic expression of your customer’s unique personality in minutes.
Not feeling creative? Try Live Designer’s Social Share feature. Share your in-store, personalization and customization experience with a friend at home, in real-time, so they too can simultaneously help with your custom design.
Drive Traffic & Connect With Customers
Stores will remain a critical piece of the shopping experience. By combining one or more of our services, your customer will be excited to personalize an off-the-shelf item that will be worn with enthusiasm and cherished unlike any other purchase. Additionally, in-store local artist collaborations are ideal opportunities for retailers to drive new traffic and create opportunities for customers to customize their purchase with art created by the artist.
We Are Experts at Personalizing Shoes, Clothing & Accessories
From head to toe, if you wear it, we can personalize it. We have made it easier than ever to personalize your wardrobe. Whether you buy in-store or online, our Live Designer makes it easy for you to personalize and customize your purchase. Not feeling creative? Get help from a friend simply by texting a link and socially share the experience of designing your purchase.
Our 4 Step Process
Based on over a decade of experience with leading global brands, we have created a proven 4 step process to successfully execute in-store experiences.
1 / Pre-Launch
Creation of execution and decor plan.
2 / Engagement
Customers submit orders for personalized product on our Live Designer.
3 / Production
Live on-site personalization of the product while customer waits.
4 / Pick-Up
Text message notification to customer when order is ready for contactless pickup.
TYPE
Retail Store
INDUSTRY
Sports Wear
CUSTOMERS
20,000
SERVICES
Laser Engraving
Embroidery Stitching
Garment Printing
LOCATION
LA, NY – 6 Stores
DE+ Adidas 
What We Did
With so much competition in the sportswear industry, Adidas was looking to raise the bar in consumer experience by providing an assortment of personalization options on Adidas apparel and footwear. After several in-store activations over the years, Adidas partnered with Digital Events November, 2019 to provide on-site personalization 7 days a week in 6 stores throughout NYC and LA for a full year. This service was offered in all the stores from open to close every day with multiple personalization methods so a customer could buy any Adidas item and have it personalized live on the spot (everything from shoes to shirts, sweatshirts and bags).
How It Helped
Increased sales in both footwear and apparel by offering complimentary personalization to all customers. Adidas additionally collaborated with several local artists and brands for ‘artist weekends’ so the brands’ followers could purchase Adidas gear and get it personalized with the local artists branding.
Let’s talk! Partner with Digital Events to create one-of-a-kind engagements with your brand.
ANALYTICS DASHBOARD
Track activity in real-time using our analytics dashboard. Run virtually unlimited reports filtered and sorted by dates, times, SKUs, popular items and more. Our goal is to provide all the data to supplement marketing reports and overall KPIs.
TECHNICAL ADVOCATES
Our staff is trained to make a difference and trained in 4 unique disciplines: Technician, Artisan, Brand Ambassador and Social Engager.
As a Technician they are trained to operate all of our equipment
As an Artisan they have creative skills to support the consumer in creating a unique one-of-kind item
As a Brand Ambassador they provide support with the consumer’s purchase and customization experience
As a Social Engager they are trained to engage and create a personal connection with the consumer
QR CODE CONTACTLESS ENGAGEMENT
Individual unique QR codes assigned to each item makes it very easy for customers to personalize merchandise directly from their phone by simply scanning the QR code. A blank version of the item is displayed and using our Live Designer customers can add graphics, text, change fonts and even upload photos to personalize the item.
LIVE DESIGNER
Contactless customization. Utilizing our 22″ touch-screen monitors placed anywhere at the venue or store, customers are able to fully customize the item without close interaction with a team member. Customers can select from pre-set designs, add icons, add text, drag and drop, pinch and zoom, choose fonts and change colors – all displayed in real-time before submission.
SPEED AND QUALITY
All of our personalization services are carefully engineered to deliver industrial speeds while at the same time producing the quality dictated by the brand.
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