Tag Archive for: EXPERIENCIAL

Nike Event at the 2016 Olympics

During the 2016 Olympics we teamed up with Nike and personalized the new line of sunglasses for customers and Olympic team members. Below are some of the great pictures of the event.

This writing wall was amazing!









Customers checking out all the newest styles of sunglasses!









Another great photo of the vision sunglass wall display!




This is a great article by PR Daily. It gives great ideas on what it takes to make a great swag bag giveaway. Notice it includes an idea to “make it personal”, which is exactly what we at Digital Events aim to achieve. What better way to make a giveaway personal than personalizing the swag!

Image result for giveaways


By Allie Gray Freeland | Posted: May 29, 2015

Swag bags were a major trend in the early 2000s, but are they still relevant today? They can be, if done right.

For those of you who were born after 1990, swag bags are packets of free, promotional goodies, usually given at parties or events by sponsors.

The contents of the 2015 Oscars swag bag totaled $168,000, with celebrity horoscopes, personal training, liposuction wearables and “glamping” products. For those of us with smaller budgets, how do we provide bags for our event attendees and journalists that make the products we’re trying to promote stand out?

Here are five tips that will help your brand stand apart from the rest through swag promotions:

1. Create a digital swag bag.

In 2011, SXSW attendees raved about the digital swag bag they received. The most popular item: business cards from Moo.com.

If your product or service is not digital, don’t fear. Make products digital through giveaways. For instance, a product called the C² Insert helps turn traditional marketing into digital marketing with rewards programs, QR codes and barcodes.

“Think Starbucks, which now has its own ecosystem which starts with a plastic card. Same thing here,” says Amy Silvers, online marketing Web development coordinator at My1Stop.Com. Giving your attendees digital exclusives will drive them visit your website and landing page, and even cash in on your offer.

2. Make your swag bag newsworthy.

It’s always important to mitigate crises as a PR pro, but walk the line of controversy by including a unique item in the bag. A great example is including an item that will spark interest in a product launch.

Be mindful of being too controversial, however. A brand called Bright Stars distributed “giggle pills” at a 2014 BlogHer conference. Conference attendees were not amused. They thought the swag was insensitive and over the top.

3. Avoid junk.

Don’t waste your budget on items such as koozies, pens, tote bags and t-shirts. Offer products that are meaningful, functional and relevant. To avoid meaningless goodies, set a goal that you want the swag item or bag to achieve, and ensure everything in the bag helps achieve that goal. Giving people random goods is a wasted opportunity, according to the Event Manager Blog.

4. Keep the desk in mind.

What better way to hold the attention reporters than to offer swag for their workspace?

Connect the brand you represent with an item that can be used for work, and brand it accordingly with your logo. It could be something as unconventional as a trash can. Business card carriers, screen protectors, and mobile phone covers are all functional items that people will use.

5. Make it personal.

The key to improving your bags is to make them an integral part of the overall event strategy. Have a communication plan for the conference bag and solid reasons for its contents.

Above else, ask yourself this question: “Will people bring home the items in my swag bag?” If not, think twice. Quality control is important, even though swag is a fun aspect of your promotional plan.


The deeper connection: Corporate Activations and extraordinary experiences

A great article focusing on activations, events and the emotional experiences they create.

Found on The Media Online. https://themediaonline.co.za/

The deeper connection: Activations and extraordinary experiences

Done well, brand experiences such as activations, events and experiences can create emotional connections between consumers and brands, but done poorly, they can have the opposite effect.

I’m often asked by clients and peers to define the difference between brand experience, experiential marketing, and event marketing.

It’s a good question, because there are no universally accepted definitions of these terms. And like all areas of marketing communications – particularly since the advent of digital, social and mobile as mediums – there will always be a lot of overlap and blurring at the edges in these and other marketing strategies.

This creates a dilemma for marketers when choosing an agency, as many agency types lay claim to creating brand experiences.

But some types of experiences require a great deal of specific expertise to conceive and execute, and others require less.

That’s why it’s worth working to establish a common understanding of these tools, how and when they can be used effectively, and who might be best suited to engage for a given brand experience because the wrong choice can mean the difference between success and failure.

Brand experience

There are a wide range of activities that take place in the physical and digital worlds that could accurately be described as brand experiences, including experiential stunts, corporate events, employee/consumer interactions in-store or via phone, or even the use of a brand’s app or site.

That’s because each of these things offers a meaningful experience that can either increase or reduce a person’s brand affinity.

In a world of ever-expanding tactics, I find it simpler and more useful to define and describe brand experience – in all its forms – by what it delivers rather than by the shape the activity takes.

Specifically, if advertising (in all media channels) is intended to create awareness of a brand promise, successful brand experiences deliver proof of a brand’s promise or the benefits of a product or service.

Meaning, effective brand experiences are designed to create specific, valuable interactions between brands and/or products and services and the people that matter most to them.

Done well, these interactions result in deeper emotional connections and greater brand affinity. Done poorly, they can have the opposite effect.

Experiential activations

We think of experiential activations as more consumer-oriented experiences, often promotional in nature and geared toward more general audiences.

Why do marketers do experiential activations? Again, there are many reasons, but these are key:

  • To create physical and emotional engagement with a brand or product
  • To associate the product with the equity of another brand (sports or music sponsorships)
  • To gain earned media through social and press mentions
  • To create an opportunity to grow relationships with participants beyond the physical experience through digital interactions

Like events, experiential activations – often integrated with digital activations – offer prolonged, meaningful interactions with a brand that can help build brand affinity.

And, also like events and other brand experiences, the quality of the experience itself will determine the amount of engagement, earned media or brand affinity it produces.

Who to hire? It depends. Ad agencies can do this work, particularly if they have experiential producers on staff or a relationship with an experiential partner who can ensure that all contingencies are accounted for.

Events need expertise

We define events as brand experiences that are targeted towards specific audiences. These can include meetings, trade shows and conferences for participants (often invited) with common interests that determine the theme and content of the event.

There are many reasons to host such events, but these are the most common and important ones:

  • To educate the participants about a topic or product(s)
  • To provide networking opportunities for the participants and the brand
  • To align and inspire the participants behind a new strategy, initiative or product

Most events offer prolonged interaction with a brand, its people, products and/or services. As such, they are a valuable tool to build brand affinity by deepening people’s exposure to – and relationship with – the brand.

Who to hire? An agency with proven meeting and event experience. These types of experiences require a great deal of specific expertise, particularly on the production side.

Extraordinary experiences

Regardless of the agency you choose, for marketers and brands to get the most value from brand experiences, those experiences must be truly extraordinary. Meaning, they must offer something that is memorable and outside of the range of normal experience. Why? Because brands are built on physical and mental availability, and mental availability is built on memory.

As such, we often encourage our clients to offer people bold experiences – of all types – that are simple, novel and emotionally engaging. We find that those types of extraordinary experiences are much more memorable, and help deliver better return on their investments.